Graco Modes Pramette
Launched in 2019. I was project lead on a program to save an in-store slot for a stroller SKU, while reducing cost, improving aesthetics, and making very minimal tooling changes.
(All Photography/Digital Media credit to Newell Brands Photography/Digital Design/Graphics team)
To modernize the stroller, we adjusted the seat placement on frame for a lighter weight feel and updated plastic components including the fork mounts and child tray.
Work on the front of the stroller included tweaks to the tube bends, fork mounts, and basket attachment, all while keeping critical elements like wheels in their existing location to meet timing requirements. The fork and fork mount also required visual simplification for a more premium look.
The tray was updated to reflect our more recent brand language. The form was softened and the profile of the tray and the lines of the stroller frame and seat frame were made concentric.