Graco Everystep High Chair
Graco wanted to launch the first high chair that converted to a step stool to help children to work along side of their parents in the kitchen.
I was primary ID lead on the project working with marketing and engineering. As always, we work collaboratively with other members of the ID team, as well as our internal Soft Goods team in Exton, PA and our internal graphics team for on-product navigation iconography. Launched in 2020.
(All Photography/Digital Media credit to Newell Brands Photography/Digital Design/Graphics team)
The primary function of the product was the high chair, but the goal was to extend the use to a step stool for children to safely help their parents in the kitchen. This is image is from final product photography.
We also knew that we were going to need to also provide infant recline, infant booster, toddler booster, youth stool, and be able to use the booster at the same time as the step stool. This is image is from final product photography.
I created an early foam core mockup to refine size and architecture.
Rendering of product on shelf with application of POP to share with marketing for review.